Graeme Newell

The Best Ways to Quickly Grab Customer Attention

The biggest marketing problem today isn’t convincing customers you have a quality product. The biggest problem is getting customer to recognize that your product merely exists. Today’s distraction-inundated world demands your messaging be strategically honed word by word, second by second. Emotional marketing researcher Graeme Newell taps the latest neuroscience testing to reveal the best tactics for grabbing attention and how over-the-top tactics can backfire.

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