Graeme Newell

The Charity Disguised as a Business

Most companies build their business first, then seek to instill a purpose-driven mission into their existing organization. But some businesses choose the exact opposite tack. They start with a powerful purpose, then create a business model around that purpose. This short video tells the social entrepreneurship story of Hot Bread Kitchen in New York – a charity that’s built a thriving bakery around itself.

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Check out Graeme's latest book called "Red Goldfish"

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