Graeme Newell

The Delicate Art of Using Fear to Market Your Product

Fear is one of the most powerful human emotions. It is an amazing attention grabber and used strategically, it can entice customers like no other emotion. But new neuroscience research is revealing how poisonous heavy-handed fear tactics can be. Emotional marketing researcher Graeme Newell reveals new research revelations on the best ways to compel without frightening.

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