Graeme Newell

The Fanatical Brand – Letting Customers Tell Your Story

graeme-newellHighlights:

  • Great testimonial ads are built on identification and empathy, not product features.
  • Strong testimonial ads are not just about the product, but how people feel when they use the product.
  • Start the creation process by focusing on the customer’s passion, then show how the product empowers that passion.

 

Download PDF Version

Leave a Comment