[vc_row][vc_column width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=bbFP_QEOyEk” size=”825″][vc_column_text]It’s one of marketing’s most powerful motivators, but weaving guilt into advertising requires a masterfully light touch. Get too shaming and the customer will simply rebel. The best advertisers craft a marketing message so inspirational that guilt covertly hits the mark.[/vc_column_text][stm_post_comments][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”1162″][/vc_column][/vc_row]