New research is revealing the specific situations when we’re most likely to overlook a promising financial opportunity.

Brain science researchers found that we tend to minutely scrutinize our winners, and actively avoid evaluating our losers. This just makes sense. We want to bask in the success of our winning picks and not be reminded of our losing picks.

This unfortunate combo of attention and avoidance tends to trigger us to follow a disastrous risk strategy. It primes us to buy more overpriced winners and avoid undervalued losers.

Check out this video to learn more.