Graeme Newell

ups responds: what is social responsibility?

Collaboration is a wonderful thing. When people put their heads together, they often create ideas and solutions to problems that most of us would never think of on our own. There is just something about the feeling of being on a team that brings out innovative thinking. Teamwork is especially useful in corporate social responsibility settings, where each team member is united by a common goal and purpose. Companies can do this, too. When two companies work together for society’s benefit, the process is called cooperative social responsibility. Come with us and take a look at the way UPS and its partner, Project Canaan, are putting their heads together in rural Africa.

We all know about UPS. Its delivery trucks are everywhere we turn nowadays. Chances are, the last package you sent or received was a UPS delivery. The company employs around 434,000 people! Here are some other numbers you may not know about:
· UPS delivers 2.8 million packages internationally every day.
· The UPS delivery fleet includes 108,210 vehicles-cars, vans, tractors, and trucks, many with advanced technology.
· UPS reported $61 billion in revenue in 2016.
· The company has been in business since 1907.

The numbers tell the story—UPS is a giant in the shipping industry. It would never have made it this far without mastering logistics along the way. Project Canaan, a nonprofit farm and orphanage in Swaziland, Africa, benefits from that knowledge every day as part of the two groups’ cooperative social responsibility. The sustainable farm provides jobs for over 250 people. The project was initially conceived as an orphanage for Swaziland’s children.

There is a great need for this; estimates put the number of orphans in Swaziland at over 200,000. The life expectancy is 29 years, and parents often succumb to violence or the AIDS epidemic, leaving their children on their own. Today, about 150 orphaned children live on Project Canaan’s land. Just like any large enterprise, Project Canaan needs help with movements, supplies, security and day to day operations. This is where UPS comes in and lends a hand. UPS and Project Canaan practice cooperative social responsibility, with results that save lives every day.

[stm_post_comments]
[stm_sidebar sidebar=”2840″]

Check out Graeme's latest book called "Red Goldfish"

Leave a Comment