[vc_row equal_height=”yes” content_placement=”middle” css=”.vc_custom_1597083316518{margin-top: 10px !important;margin-right: -25px !important;margin-bottom: 10px !important;margin-left: -25px !important;background-color: #f48237 !important;}”][vc_column][vc_custom_heading stm_title_font_weight=”600″ text=”graeme’s video blog” font_container=”tag:div|font_size:22px|text_align:left|color:%23ffffff|line_height:50px” use_theme_fonts=”yes” css=”.vc_custom_1597445735422{background-color: #f48237 !important;}”][vc_separator style=”dotted”][/vc_column][/vc_row][vc_row][vc_column width=”3/4″][vc_separator style=”dotted”][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
The Delightfully Curious Way Our Brain Picks our Fears
Your brain has a big problem – it’s afraid of the wrong stuff.
For decades now, researchers have asked average people to list the things that frighten them the most. Two things really stand out:
1) Most all of the top fears are not life threatening.
2) The list of top fears changes wildly almost every year.
This short video explains the curiously irrational way that our brain picks the things that continually frighten and haunt us.
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The Sneaky Way Race Biases Decision Making in the World of Finance
When researchers looked at the success rate of minority-owned businesses, the data showed their success rate was through the roof. But it turns out this WASN’T good news. Check out this video to learn the strange reasons that motivated their success.
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When’s the best time to make an important choice? Brain research tells us there are two specific situations to avoid: after a big win, or after a big loss. Experiencing either of these situations floods our noggin with a river of powerful brain chemicals. This is the time when we’re most likely to disregard the hard data and make an impulsive choice.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
When’s the best time to make an important choice? Brain research tells us there are two specific situations to avoid: after a big win, or after a big loss. Experiencing either of these situations floods our noggin with a river of powerful brain chemicals. This is the time when we’re most likely to disregard the hard data and make an impulsive choice.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Researchers studied the habits of the financially successful and found that a lot of them practiced two key tactics that lead to an abundant bank balance. The good news is that it’s not hard and you can do it too.
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Want to up your the amount you save and feel the pain less? New brain science insights are revealing an easy behavioral change that can making the important job save more achievable.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
What’s the exact amount of money you’ll need to retire comfortably? Most of us start saving and just hope it will be enough.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Trying to break yourself of bad investing habits? Finance psychology is revealing that TRYING HARDER is is a really ineffective strategy. Extensive research studies reveal that the secret is to TRY LESS.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
How does our brain determine what’s a fair price? In this short video you’ll learn how our brain can be easily fooled when we’re comparing prices.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Which is the better investment? Domestic or international companies? New research reveals the drawbacks of investing both at home and abroad.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
New research is revealing that experiencing a financial downturn in our mid-teens tends to powerfully skew our perception of risk. And the really disturbing finding is that this risk aversion tends to be lifelong. Learn the devious ways that economics shocks can distort our judgment.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Which leads to a better choice?
-Decisively taking action and getting in the game sooner?
-Carefully contemplating every option and delaying entry?[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Heuristics are our brain’s crafty way of eking out the most thinking power while simultaneously expending the least amount of brain energy. Simply put, they are brain shortcuts that rely on stereotyping to effectively categorize our world. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Having more choices is better, right? Well brain science clearly shows that having a lot of different options often leads to worse outcomes. Most of us like to see ourselves as brave adventurers who seek out novel and exciting new experiences, but the truth is we tend to be far more repetitive and dull than our fragile ego lets on.
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Most of us aren’t as resilient as we think. We pride ourselves on our ability to get back in the game after a major setback. We pick ourselves up off the ground, dust ourselves off, and get back on plan.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Why does our stubborn brain tend to stick with a current choice, even when we know it’s a mediocre performer? Learn about the powerful draw of “status quo bias” and two tactics for breaking free.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Why does our stubborn brain tend to stick with a current choice, even when we know it’s a mediocre performer? Learn about the powerful draw of “status quo bias” and two tactics for breaking free.
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Why do top-of-their-game experts still actively seek out advice? Because all of us (even experts) are blind to our own misjudgments.
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Talking about frightening topics like insurance and estate planning triggers our fight or flight response. Learn brain science tactics for discussing threatening topics without scaring people off.
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Most of our decision making is done with our subconscious brain. Learn how our brain can slip up and make an impetuous choice without us ever realizing it.
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The #1 Reason Your Brain Makes Bad Money Choices – Finance Psychology
Learn how to recognize and shut down a foolish money choice before it happens.
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The future isn’t something we passively predict. It’s something we actively build. Learn why our brain is so bad at predicting the future choices we’ll make.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Persuasion is where facts and charm meet to form a powerful story. Learn a handy tip for being more persuasive everyday. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
What’s the better motivator? The carrot or the stick? Learn how to be more persuasive by skillfully using both fear and praise.
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When we’re afraid, our brain doesn’t act rationally – it acts instinctually. Learn how fearful times affect our ability to make a good choice.
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Why are decisions about money so difficult? Learn the ways your brain is most likely to slip up when making financial choices.
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Want to pick more winning investments? New brain science research reveals the most effective ways to learn about the world of money.
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Researchers compared the investing habits of men vs women. Learn the surprising bad habits each of the sexes is most likely to use.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
New neuroscience research reveals the two ad components that do the best job grabbing and holding attention.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Learn five ways to up the odds of successfully changing a bad habit.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Learn to recognize the cognitive bias that inflates our ego and lures us to believe our abilities are exceptional.
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How the best negotiators win using the behavioral science tactic of “anchoring.”[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Learn how the cognitive bias called “representativeness bias” causes your brain to overgeneralize. Find out specific ways you can overcome it.
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Think you’re good at keeping your cool under pressure? Learn the specific ways your brain morphs reality when it’s afraid. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Our brain takes some disturbing judgment shortcuts when it decides whom to trust. Learn how the “Halo Effect” can trick us into trusting the wrong people.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
New research reveals one of the ugliest secrets from the world of finance. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Why do so many people stick with bad options even when better choices are available? Learn how “status quo bias” powerfully lures us to double down on bad choices.
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How do human beings make decisions? We gather the facts, then make our choice, right? Think again.
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Watch this wickedly clever ad and learn more about the instincts that drive our decision making. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
New brain science research is revealing the specific purchases that give us the most pleasure for the buck. Learn the things you’ll want to put on your shopping list to maximize enjoyment.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
We fight it, but our brain is a non-stop stereotyping machine. Learn how a tricky cognitive bias called the “representativeness heuristic” lures us to make impetuous decisions[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Learn how a wily cognitive bias called “category size bias” causes us to misjudge our chances of success.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
New brain research reveals pretty much all of us are terrible planners. But there’s hope. Learn four smart ways to shut down a cognitive bias called “the planning fallacy”.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Why are we so quick to trust some people we hardly know? Part of the problem is a crafty cognitive bias called the “halo effect.”[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Why do large groups tend to make such terrible decisions? Learn four tactics to help groups make smarter choices.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
New research on the biggest mistakes most of us make when saving for retirement.
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We have ageism, sexism, racism, and a host of other “isms.” Now learn about one of your brain’s most powerful discriminations…the beauty bias.
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Has the pandemic rollercoaster ride made us more or less responsible with money? The latest research on the new ways we’re spending and saving.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Some companies weather a crisis and others go belly up. Learn the two key characteristics of companies that thrive during troubled times.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Surprisingly, the things we fear most are NOT the things that usually kill us. Learn the surprising reasons your brain is afraid of the wrong things.
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How can financial storytelling motivate us to save more? Economics speaker Graeme Newell shows you the power of storytelling and how it can both motivate us and also lead us astray[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Learn how a cognitive bias called “anchoring” dramatically alters our perception of value and can cause us to overpay. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Why do we stick with a losing choice? Learn about the cognitive bias that motivates us to be loyal, but blinds us to our own bad choices.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Why do so many expensive purchases end up disappointing us? New brain science is revealing the types of purchases that give us the most long-term happiness.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Why do we make so many bad choices? Human evolution didn’t optimize our brain to solve modern problems, it optimized for basic survival. Learn the specific situations when your caveman brain is most likely to make a bad choice.
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How much should spend on a wedding? New research reveals the best amount to spend.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Learn how to use the cognitive bias called “temporal discounting” to save more…painlessly.
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Learn about the cognitive bias that’s the secret to IKEA’s huge success.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Learn how overconfidence bias keeps business owners & entrepreneurs out of the market.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Learn new ways marketers are using emotion and brain science to trigger buying decisions.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Learn how “availability bias” tricks us into making impetuous money choices.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
New research on the best house to buy to deliver maximum happiness. The decision involves so much more than just location, size and price. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
The latest brain science insights on how to make smarter financial decisions.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Learn the specific situations when we’re most vulnerable to making money-losing choices.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
There’s a thin line between being optimistic and being realistic.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Learn the strange and wonderful way our very flawed human brain makes money decisions. [/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
How can you make more winning choices in your life? Learn now a cognitive bias called “the IKEA effect” can distort our judgment and trick us into bad decisions.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Which purchases give us the maximum happiness for the buck? Click the video link to watch the video. You’ll learn about the specific purchases researchers say bring us the most joy.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Time for a fun tour of your brain! Learn the weird way our very flawed human brain makes money decisions. Find out how to recognize the signs your choices may be based on irrational thinking.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
New brain science insights are revealing the strange and freaky ways our very flawed human brain makes money decisions. Click on the link in the description to learn the #1 mistake we’re most likely to make when investing our hard-earned money.
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AIDs. Zika. Ebola. SARS. We’ve had wave after wave of virus attacks for generations. So why was the world caught so unprepared for the pandemic? Learn how a cognitive bias called the “recency effect” blinds us to future dangers.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Every notice how most prices tend to end in 9s? Well now there’s a brand new way retailers are using pricing with 9s to get us to pay even more. Click to watch the video on the brain science of pricing.
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New cognitive brain research is revealing the specific situations when we’re most likely to get overconfident. Learn to recognize the signs and how to keep your own ego from getting out of control.
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Our brains are super-efficient prediction machines but this tends to make us see patterns that don’t actually exist. Learn how a cognitive bias called “illusory correlation bias” can lead to bad choices.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Our very flawed human brain primarily uses pattern recognition to predict the future. Decision science researcher Graeme Newell show how a cognitive bias called the “gambler’s fallacy” can lead to bad choices.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Bad choices often come from taking advice and guidance from misguided people. Decision science researcher Graeme Newell shows you how a cognitive bias called “survivorship bias” can compel us to trust the advice of the wrong people.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
More risk, means more potential gain, but also bigger losses. Learn how your brain calculates risk and how to avoid being overly cautious.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Tumultuous times like these tend to morph our risk behavior, either taking more risks or being overly cautious. Behavioral science researcher Graeme Newell shows how our brain makes important decisions when we experience risk.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
The “Availability Heuristic” is our brain’s pesky tendency to overvalue things we can easily remember. Learn how this sneaky cognitive bias skews our decision-making process.
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Graeme Newell tells the remarkable story of how a young professor’s discovery drastically cut down on fatalities in the bombing raids over the perilous skies of Germany.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Picking a mentor to guide you takes skill and patience. Decision science researcher Graeme Newell shows you how a cognitive bias called “survivorship bias” can compel you to choose the wrong person.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Wonder how all those weird conspiracy theories get started? You can thank the cognitive bias called “proportionality bias.” Learn how ALL OF US distort reality when big events become hard to explain.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Cognitive biases are always waiting to trip up our very flawed human brains. Learn specific ways you can sharpen your decision-making skills and avoid bad choices.
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Availability Bias makes us overvalue things we can easily remember. Learn how this pesky brain bias covertly warps your most important choices.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator style=”dotted”][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
After a setback, our very flawed human brain will often tempt us to immediately spring into action. It just feels better to DO SOMETHING, even if it’s the wrong thing to do. Many times, the best strategy is not to automatically act, but instead, to pause, assess and plan a smart next move.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator style=”dotted”][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Solid financial planning education means planning for down financial markets and staying on track. Brain science reveals the moments when we’re most vulnerable to rash financial planning decisions. Learn how to avoid the “bias for action” that causes so many smart investors to slip up.
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Finding the best corona virus marketing strategy is so important right now. A solid corona virus marketing strategy is something that many brands are struggling with in these troubled times. The corona virus has caught many marketing strategy pros flat-footed, asking themselves, how could my covid marketing strategy fall so flat?![/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator style=”dotted”][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Each of us has our own financial fantasy. For some it’s fast cars, big boats and the opulent life. For others, it’s a dream vacation or a secure retirement. Emotional marketing researcher Graeme Newell tested hundreds of examples of financial services marketing. Which financial dreams were most appealing? Learn what the latest brain research is revealing.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator style=”dotted”][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Best Ways Financial Services Companies can Touch the Hearts of their Customers
Fantasies about the good life are wildly different for every financial service customer. Some dream of the opulent life filled with luxury, while others have more pragmatic goals of a simple but comfortable retirement. Emotional marketing researcher Graeme Newell show you the best tactics for whetting your customer’s desire to save.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator style=”dotted”][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
The biggest marketing problem today isn’t convincing customers you have a quality product. The biggest problem is getting customer to recognize that your product merely exists. Today’s distraction-inundated world demands your messaging be strategically honed word by word, second by second. Emotional marketing researcher Graeme Newell taps the latest neuroscience testing to reveal the best tactics for grabbing attention and how over-the-top tactics can backfire.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator style=”dotted”][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Creating messaging that cuts through the clutter and touches people emotionally is the magic combo for marketers. The good news is that this elusive duo may be easier to attain than you thought. New neuroscience research is peering inside the brains of customers and showing the specific emotional marketing techniques that grab attention and leave them feeling a warm emotional glow. Emotional marketing researcher Graeme Newell shows you the best ways to make an emotional connection.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator style=”dotted”][vc_row_inner css=”.vc_custom_1486512877281{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
What are the most powerful emotional drivers in the world of marketing? New neuroscience research is revealing that the most powerful human motivators are the feelings most basic to human survival. Emotional marketing researcher Graeme Newell shows how smart marketers utilize these emotions. You’ll learn the best ways to assure your products connect.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator style=”dotted”][vc_row_inner css=”.vc_custom_1486512871868{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
Online content viewers are more distracted than ever. So how can you cut through the clutter and get noticed. Emotional marketing researcher Graeme Newell gives you a second-by-second guide for the best ways to grab customer attention, then how to guide them through your marketing content to a big payoff at the end.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator style=”dotted”][vc_row_inner css=”.vc_custom_1486512871868{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
The most powerful marketing will have a message that dazzles both the intellect and the heart, but which is most important? Powerful new neuroscience research is peering inside the brains of typical customers and showing the best ways to build effective marketing. Emotional marketing researcher Graeme Newell explains how to build your messaging so it appeals on a deep instinctual level.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator style=”dotted”][vc_row_inner css=”.vc_custom_1486512871868{padding-bottom: 20px !important;}”][vc_column_inner width=”1/4″][vc_column_text]
When creating video content, which is more important: the visuals or the sound? Emotional marketing researcher Graeme Newell taps the latest neuroscience to show how your brain connects with online content. Learn the best techniques to score an emotional, memorable impression with your customers.
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Building marketing content that cuts through clutter is harder than ever, but new neuroscience insights are revealing the specific storytelling techniques that are most successful at emotionally engaging customers. Emotional marketing researcher Graeme Newell shows you the best ways to assure your product features get remembered.
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Fear is one of the most powerful human emotions. It is an amazing attention grabber and used strategically, it can entice customers like no other emotion. But new neuroscience research is revealing how poisonous heavy-handed fear tactics can be. Emotional marketing researcher Graeme Newell reveals new research revelations on the best ways to compel without frightening.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator style=”dotted”][vc_empty_space height=”60px”][/vc_column][vc_column width=”1/4″][stm_sidebar sidebar=”1162″][/vc_column][/vc_row]