graeme's video blog

The Delightfully Curious Way Our Brain Picks our Fears

Your brain has a big problem – it’s afraid of the wrong stuff. 

For decades now, researchers have asked average people to list the things that frighten them the most. Two things really stand out: 

     1) Most all of the top fears are not life threatening.

     2) The list of top fears changes wildly almost every year.

This short video explains the curiously irrational way that our brain picks the things that continually frighten and haunt us.

The Sneaky Way Race Biases Decision Making in the World of Finance

When researchers looked at the success rate of minority-owned businesses, the data showed their success rate was through the roof. But it turns out this WASN’T good news. Check out this video to learn the strange reasons that motivated their success.

How Winning Affects Your Investing Decisions

When’s the best time to make an important choice? Brain research tells us there are two specific situations to avoid: after a big win, or after a big loss. Experiencing either of these situations floods our noggin with a river of powerful brain chemicals. This is the time when we’re most likely to disregard the hard data and make an impulsive choice.

The Activities that Trigger Us to Make Bad Investing Decisions

When’s the best time to make an important choice? Brain research tells us there are two specific situations to avoid: after a big win, or after a big loss. Experiencing either of these situations floods our noggin with a river of powerful brain chemicals. This is the time when we’re most likely to disregard the hard data and make an impulsive choice.

Two Key Habits of Financially Successful People

Researchers studied the habits of the financially successful and found that a lot of them practiced two key tactics that lead to an abundant bank balance. The good news is that it’s not hard and you can do it too.

How to Use Behavioral Finance Biases to up the Amount You Save

Want to up your the amount you save and feel the pain less? New brain science insights are revealing an easy behavioral change that can making the important job save more achievable.

How to Calculate the Amount of Money You’ll Need to Retire

What’s the exact amount of money you’ll need to retire comfortably? Most of us start saving and just hope it will be enough.

New Research on the Most Effective Way to Change a Bad Habit

Trying to break yourself of bad investing habits? Finance psychology is revealing that TRYING HARDER is is a really ineffective strategy. Extensive research studies reveal that the secret is to TRY LESS.

The Curious Way Your Brain Identifies a Bargain

How does our brain determine what’s a fair price? In this short video you’ll learn how our brain can be easily fooled when we’re comparing prices.

International or Domestic? Which investments are more profitable?

Which is the better investment? Domestic or international companies? New research reveals the drawbacks of investing both at home and abroad.

The Life Events that Powerfully Influence our Risk Tolerance

New research is revealing that experiencing a financial downturn in our mid-teens tends to powerfully skew our perception of risk. And the really disturbing finding is that this risk aversion tends to be lifelong. Learn the devious ways that economics shocks can distort our judgment.

Which is Optimal, Fast Decisions or Slow Decisions?

Which leads to a better choice?
-Decisively taking action and getting in the game sooner?
-Carefully contemplating every option and delaying entry?

What are Heuristics and How Do They Lead to Bad Decisions?

Heuristics are our brain’s crafty way of eking out the most thinking power while simultaneously expending the least amount of brain energy. Simply put, they are brain shortcuts that rely on stereotyping to effectively categorize our world.

Why Having More Choices Leads to Worse Investing Decisions

Having more choices is better, right? Well brain science clearly shows that having a lot of different options often leads to worse outcomes. Most of us like to see ourselves as brave adventurers who seek out novel and exciting new experiences, but the truth is we tend to be far more repetitive and dull than our fragile ego lets on.

How a Major Setback Affects our Decision-Making Skills

Most of us aren’t as resilient as we think. We pride ourselves on our ability to get back in the game after a major setback. We pick ourselves up off the ground, dust ourselves off, and get back on plan.

Understanding Behavioral Finance Biases: Why Your Stubborn

Why does our stubborn brain tend to stick with a current choice, even when we know it’s a mediocre performer? Learn about the powerful draw of “status quo bias” and two tactics for breaking free.

Learning Behavioral Finance Biases: Status Quo Bias Example

Why does our stubborn brain tend to stick with a current choice, even when we know it’s a mediocre performer? Learn about the powerful draw of “status quo bias” and two tactics for breaking free.

Finance Psychology Best Practices: Why Everyone Needs a Mentor

Why do top-of-their-game experts still actively seek out advice? Because all of us (even experts) are blind to our own misjudgments.

Understanding Behavioral Finance Biases: How to Make Money Conversations Less Threatening

Talking about frightening topics like insurance and estate planning triggers our fight or flight response. Learn brain science tactics for discussing threatening topics without scaring people off.

Why Your Brain Often Slips Up When Making Big Decisions – Understanding Finance Psychology

Most of our decision making is done with our subconscious brain. Learn how our brain can slip up and make an impetuous choice without us ever realizing it.

The #1 Reason Your Brain Makes Bad Money Choices – Finance Psychology

Learn how to recognize and shut down a foolish money choice before it happens.

How to Use Finance Psychology to Make More Accurate Predictions About Your Future

The future isn’t something we passively predict. It’s something we actively build. Learn why our brain is so bad at predicting the future choices we’ll make.

How to use Finance Psychology to be More Persuasive

Persuasion is where facts and charm meet to form a powerful story. Learn a handy tip for being more persuasive everyday.

Fear or Praise? What’s the Right Mix for Optimal Motivation

What’s the better motivator? The carrot or the stick? Learn how to be more persuasive by skillfully using both fear and praise.

How Fear Effects Our Decision Making Abilities

When we’re afraid, our brain doesn’t act rationally – it acts instinctually. Learn how fearful times affect our ability to make a good choice.

Why Our Brain Is So Bad At Making Money Decisions

Why are decisions about money so difficult? Learn the ways your brain is most likely to slip up when making financial choices.

The Smartest Way to Learn How to Invest

Want to pick more winning investments? New brain science research reveals the most effective ways to learn about the world of money.

Men vs Women. Who Makes the Best Investing Decisions?

Researchers compared the investing habits of men vs women. Learn the surprising bad habits each of the sexes is most likely to use.

Why Emotional Marketing Is So Effective

New neuroscience research reveals the two ad components that do the best job grabbing and holding attention.

5 Tactics for Smarter Money Choices

Learn five ways to up the odds of successfully changing a bad habit.

What is the Dunning Kruger Effect Definition?

Learn to recognize the cognitive bias that inflates our ego and lures us to believe our abilities are exceptional.

The Brain Science Guide to Better Negotiating

How the best negotiators win using the behavioral science tactic of “anchoring.”

The Biggest Mistake Your Brain Makes When It Judges Others

Learn how the cognitive bias called “representativeness bias” causes your brain to overgeneralize. Find out specific ways you can overcome it.

How Fear Warps Investing Decisions

Think you’re good at keeping your cool under pressure? Learn the specific ways your brain morphs reality when it’s afraid.

Cognitive Biases that Lure us to Make Foolish Money Choices

Our brain takes some disturbing judgment shortcuts when it decides whom to trust. Learn how the “Halo Effect” can trick us into trusting the wrong people.

Women Discrimination in Finance

New research reveals one of the ugliest secrets from the world of finance.

What is Status Quo Bias?

Why do so many people stick with bad options even when better choices are available? Learn how “status quo bias” powerfully lures us to double down on bad choices.

How Your Brain Makes Money Decisions

How do human beings make decisions? We gather the facts, then make our choice, right? Think again.

Which is More Powerful: Reason vs Instinct?

Watch this wickedly clever ad and learn more about the instincts that drive our decision making.