Graeme Newell

graeme's video blog

The Delightfully Curious Way Our Brain Picks our Fears

Your brain has a big problem – it’s afraid of the wrong stuff. 

For decades now, researchers have asked average people to list the things that frighten them the most. Two things really stand out: 

     1) Most all of the top fears are not life threatening.

     2) The list of top fears changes wildly almost every year.

This short video explains the curiously irrational way that our brain picks the things that continually frighten and haunt us.

The Sneaky Way Race Biases Decision Making in the World of Finance

When researchers looked at the success rate of minority-owned businesses, the data showed their success rate was through the roof. But it turns out this WASN’T good news. Check out this video to learn the strange reasons that motivated their success.

How Winning Affects Your Investing Decisions

When’s the best time to make an important choice? Brain research tells us there are two specific situations to avoid: after a big win, or after a big loss. Experiencing either of these situations floods our noggin with a river of powerful brain chemicals. This is the time when we’re most likely to disregard the hard data and make an impulsive choice.

The Activities that Trigger Us to Make Bad Investing Decisions

When’s the best time to make an important choice? Brain research tells us there are two specific situations to avoid: after a big win, or after a big loss. Experiencing either of these situations floods our noggin with a river of powerful brain chemicals. This is the time when we’re most likely to disregard the hard data and make an impulsive choice.

Two Key Habits of Financially Successful People

Researchers studied the habits of the financially successful and found that a lot of them practiced two key tactics that lead to an abundant bank balance. The good news is that it’s not hard and you can do it too.

How to Use Behavioral Finance Biases to up the Amount You Save

Want to up your the amount you save and feel the pain less? New brain science insights are revealing an easy behavioral change that can making the important job save more achievable.

How to Calculate the Amount of Money You’ll Need to Retire

What’s the exact amount of money you’ll need to retire comfortably? Most of us start saving and just hope it will be enough.

New Research on the Most Effective Way to Change a Bad Habit

Trying to break yourself of bad investing habits? Finance psychology is revealing that TRYING HARDER is is a really ineffective strategy. Extensive research studies reveal that the secret is to TRY LESS.

The Curious Way Your Brain Identifies a Bargain

How does our brain determine what’s a fair price? In this short video you’ll learn how our brain can be easily fooled when we’re comparing prices.

International or Domestic? Which investments are more profitable?

Which is the better investment? Domestic or international companies? New research reveals the drawbacks of investing both at home and abroad.

The Life Events that Powerfully Influence our Risk Tolerance

New research is revealing that experiencing a financial downturn in our mid-teens tends to powerfully skew our perception of risk. And the really disturbing finding is that this risk aversion tends to be lifelong. Learn the devious ways that economics shocks can distort our judgment.

Which is Optimal, Fast Decisions or Slow Decisions?

Which leads to a better choice?
-Decisively taking action and getting in the game sooner?
-Carefully contemplating every option and delaying entry?

What are Heuristics and How Do They Lead to Bad Decisions?

Heuristics are our brain’s crafty way of eking out the most thinking power while simultaneously expending the least amount of brain energy. Simply put, they are brain shortcuts that rely on stereotyping to effectively categorize our world.

Why Having More Choices Leads to Worse Investing Decisions

Having more choices is better, right? Well brain science clearly shows that having a lot of different options often leads to worse outcomes. Most of us like to see ourselves as brave adventurers who seek out novel and exciting new experiences, but the truth is we tend to be far more repetitive and dull than our fragile ego lets on.

How a Major Setback Affects our Decision-Making Skills

Most of us aren’t as resilient as we think. We pride ourselves on our ability to get back in the game after a major setback. We pick ourselves up off the ground, dust ourselves off, and get back on plan.

Understanding Behavioral Finance Biases: Why Your Stubborn

Why does our stubborn brain tend to stick with a current choice, even when we know it’s a mediocre performer? Learn about the powerful draw of “status quo bias” and two tactics for breaking free.

Learning Behavioral Finance Biases: Status Quo Bias Example

Why does our stubborn brain tend to stick with a current choice, even when we know it’s a mediocre performer? Learn about the powerful draw of “status quo bias” and two tactics for breaking free.

Finance Psychology Best Practices: Why Everyone Needs a Mentor

Why do top-of-their-game experts still actively seek out advice? Because all of us (even experts) are blind to our own misjudgments.

Understanding Behavioral Finance Biases: How to Make Money Conversations Less Threatening

Talking about frightening topics like insurance and estate planning triggers our fight or flight response. Learn brain science tactics for discussing threatening topics without scaring people off.

Why Your Brain Often Slips Up When Making Big Decisions – Understanding Finance Psychology

Most of our decision making is done with our subconscious brain. Learn how our brain can slip up and make an impetuous choice without us ever realizing it.

The #1 Reason Your Brain Makes Bad Money Choices – Finance Psychology

Learn how to recognize and shut down a foolish money choice before it happens.

How to Use Finance Psychology to Make More Accurate Predictions About Your Future

The future isn’t something we passively predict. It’s something we actively build. Learn why our brain is so bad at predicting the future choices we’ll make.

How to use Finance Psychology to be More Persuasive

Persuasion is where facts and charm meet to form a powerful story. Learn a handy tip for being more persuasive everyday.

Fear or Praise? What’s the Right Mix for Optimal Motivation

What’s the better motivator? The carrot or the stick? Learn how to be more persuasive by skillfully using both fear and praise.

How Fear Effects Our Decision Making Abilities

When we’re afraid, our brain doesn’t act rationally – it acts instinctually. Learn how fearful times affect our ability to make a good choice.

Why Our Brain Is So Bad At Making Money Decisions

Why are decisions about money so difficult? Learn the ways your brain is most likely to slip up when making financial choices.

The Smartest Way to Learn How to Invest

Want to pick more winning investments? New brain science research reveals the most effective ways to learn about the world of money.

Men vs Women. Who Makes the Best Investing Decisions?

Researchers compared the investing habits of men vs women. Learn the surprising bad habits each of the sexes is most likely to use.

Why Emotional Marketing Is So Effective

New neuroscience research reveals the two ad components that do the best job grabbing and holding attention.

5 Tactics for Smarter Money Choices

Learn five ways to up the odds of successfully changing a bad habit.

What is the Dunning Kruger Effect Definition?

Learn to recognize the cognitive bias that inflates our ego and lures us to believe our abilities are exceptional.

The Brain Science Guide to Better Negotiating

How the best negotiators win using the behavioral science tactic of “anchoring.”

The Biggest Mistake Your Brain Makes When It Judges Others

Learn how the cognitive bias called “representativeness bias” causes your brain to overgeneralize. Find out specific ways you can overcome it.

How Fear Warps Investing Decisions

Think you’re good at keeping your cool under pressure? Learn the specific ways your brain morphs reality when it’s afraid.

Cognitive Biases that Lure us to Make Foolish Money Choices

Our brain takes some disturbing judgment shortcuts when it decides whom to trust. Learn how the “Halo Effect” can trick us into trusting the wrong people.

Women Discrimination in Finance

New research reveals one of the ugliest secrets from the world of finance.

What is Status Quo Bias?

Why do so many people stick with bad options even when better choices are available? Learn how “status quo bias” powerfully lures us to double down on bad choices.

How Your Brain Makes Money Decisions

How do human beings make decisions? We gather the facts, then make our choice, right? Think again.

Which is More Powerful: Reason vs Instinct?

Watch this wickedly clever ad and learn more about the instincts that drive our decision making.

The Purchases that Make Us Most Happy

New brain science research is revealing the specific purchases that give us the most pleasure for the buck. Learn the things you’ll want to put on your shopping list to maximize enjoyment.

3 Tactics for Avoiding Stereotyping 

We fight it, but our brain is a non-stop stereotyping machine. Learn how a tricky cognitive bias called the “representativeness heuristic” lures us to make impetuous decisions

Why We Misjudge Our Chance of Winning

Learn how a wily cognitive bias called “category size bias” causes us to misjudge our chances of success.

4 Brain Hacks to Improve Your Odds of Success

New brain research reveals pretty much all of us are terrible planners. But there’s hope. Learn four smart ways to shut down a cognitive bias called “the planning fallacy”.

The Brain Bias that Causes Us to Trust the Wrong People

Why are we so quick to trust some people we hardly know? Part of the problem is a crafty cognitive bias called the “halo effect.”

Four Brain Science Insights to Help Groups Make Smarter Decisions

Why do large groups tend to make such terrible decisions? Learn four tactics to help groups make smarter choices.

The Most Important Thing Missing from Most Retirement Plans

New research on the biggest mistakes most of us make when saving for retirement.

How the “Beauty Bias” Costs You Money

We have ageism, sexism, racism, and a host of other “isms.” Now learn about one of your brain’s most powerful discriminations…the beauty bias.

How the Pandemic Changed the Way We Invest

Has the pandemic rollercoaster ride made us more or less responsible with money? The latest research on the new ways we’re spending and saving.

Two Key Traits of Companies That Thrive During Troubled Times

Some companies weather a crisis and others go belly up. Learn the two key characteristics of companies that thrive during troubled times.

The misguided reasons your brain doesn’t fear the biggest dangers

Surprisingly, the things we fear most are NOT the things that usually kill us. Learn the surprising reasons your brain is afraid of the wrong things.

How Financial Storytelling Can Motivate Us to Save More

How can financial storytelling motivate us to save more? Economics speaker Graeme Newell shows you the power of storytelling and how it can both motivate us and also lead us astray

The Brain Science Bias That Tricks Us To Pay Too Much

Learn how a cognitive bias called “anchoring” dramatically alters our perception of value and can cause us to overpay.

The Weird Reason Your Brain Sticks with a Losing Choice

Why do we stick with a losing choice? Learn about the cognitive bias that motivates us to be loyal, but blinds us to our own bad choices.

Which Purchases Make Our Brain Most Happy?

Why do so many expensive purchases end up disappointing us? New brain science is revealing the types of purchases that give us the most long-term happiness.

When Are We Most Vulnerable to Bad Money Choices?

Why do we make so many bad choices? Human evolution didn’t optimize our brain to solve modern problems, it optimized for basic survival. Learn the specific situations when your caveman brain is most likely to make a bad choice.

Expensive Wedding or Cheap Wedding? Which is Best? 

How much should spend on a wedding? New research reveals the best amount to spend.

Use Brain Science to Make Saving Easier

Learn how to use the cognitive bias called “temporal discounting” to save more…painlessly.

What IKEA Can Teach You About Investing

Learn about the cognitive bias that’s the secret to IKEA’s huge success.

Why So Many Entrepreneurs are Lousy Investors

Learn how overconfidence bias keeps business owners & entrepreneurs out of the market.

How Brain Science & Emotion Make Us Buy

Learn new ways marketers are using emotion and brain science to trigger buying decisions.

Why We Make Foolish Money Choices

Learn how “availability bias” tricks us into making impetuous money choices.

What size house is the best investment?/strong>

New research on the best house to buy to deliver maximum happiness. The decision involves so much more than just location, size and price.

What is behavioral finance?

The latest brain science insights on how to make smarter financial decisions.

Recognizing Money-Losing Biases

Learn the specific situations when we’re most vulnerable to making money-losing choices.

The Wisdom of Pessimism

There’s a thin line between being optimistic and being realistic.

How Our Brain Makes Money Decisions

Learn the strange and wonderful way our very flawed human brain makes money decisions.

Make More Winning Choices

How can you make more winning choices in your life? Learn now a cognitive bias called “the IKEA effect” can distort our judgment and trick us into bad decisions.

What are the Smartest Things to Buy?

Which purchases give us the maximum happiness for the buck? Click the video link to watch the video. You’ll learn about the specific purchases researchers say bring us the most joy.

Weird Ways Your Brain Makes Money Choices

Time for a fun tour of your brain! Learn the weird way our very flawed human brain makes money decisions. Find out how to recognize the signs your choices may be based on irrational thinking.

The Biggest Money Losing Mistake

New brain science insights are revealing the strange and freaky ways our very flawed human brain makes money decisions. Click on the link in the description to learn the #1 mistake we’re most likely to make when investing our hard-earned money.

Why We Don’t Prepare

AIDs. Zika. Ebola. SARS. We’ve had wave after wave of virus attacks for generations. So why was the world caught so unprepared for the pandemic? Learn how a cognitive bias called the “recency effect” blinds us to future dangers.

Don’t Fall for These Pricing Tricks

Every notice how most prices tend to end in 9s? Well now there’s a brand new way retailers are using pricing with 9s to get us to pay even more. Click to watch the video on the brain science of pricing.

How to Avoid Overconfidence

New cognitive brain research is revealing the specific situations when we’re most likely to get overconfident. Learn to recognize the signs and how to keep your own ego from getting out of control.

What is ‘Illusory Correlation” Bias?

Our brains are super-efficient prediction machines but this tends to make us see patterns that don’t actually exist. Learn how a cognitive bias called “illusory correlation bias” can lead to bad choices.

What is “Gambler’s Fallacy” Bias?

Our very flawed human brain primarily uses pattern recognition to predict the future. Decision science researcher Graeme Newell show how a cognitive bias called the “gambler’s fallacy” can lead to bad choices.

What is “Survivorship” Bias?

Bad choices often come from taking advice and guidance from misguided people. Decision science researcher Graeme Newell shows you how a cognitive bias called “survivorship bias” can compel us to trust the advice of the wrong people.

How much risk do you tolerate in your life?

More risk, means more potential gain, but also bigger losses. Learn how your brain calculates risk and how to avoid being overly cautious.


Are You Too Risky or Too Safe?

Tumultuous times like these tend to morph our risk behavior, either taking more risks or being overly cautious. Behavioral science researcher Graeme Newell shows how our brain makes important decisions when we experience risk.

What is the “Availability Heuristic?”

The “Availability Heuristic” is our brain’s pesky tendency to overvalue things we can easily remember. Learn how this sneaky cognitive bias skews our decision-making process.

How Brain Scientists Helped Win WW2?

Graeme Newell tells the remarkable story of how a young professor’s discovery drastically cut down on fatalities in the bombing raids over the perilous skies of Germany.

Who is the Best Mentor for You?

Picking a mentor to guide you takes skill and patience. Decision science researcher Graeme Newell shows you how a cognitive bias called “survivorship bias” can compel you to choose the wrong person.

What is “Proportionality” Bias?

Wonder how all those weird conspiracy theories get started? You can thank the cognitive bias called “proportionality bias.” Learn how ALL OF US distort reality when big events become hard to explain.

When are We Most Vulnerable to Impulsive Decisions?

Cognitive biases are always waiting to trip up our very flawed human brains. Learn specific ways you can sharpen your decision-making skills and avoid bad choices.

Pump Up Your Decision-Making Smarts

Availability Bias makes us overvalue things we can easily remember. Learn how this pesky brain bias covertly warps your most important choices.

Bias for Action

What is Bias for Action?

After a setback, our very flawed human brain will often tempt us to immediately spring into action. It just feels better to DO SOMETHING, even if it’s the wrong thing to do. Many times, the best strategy is not to automatically act, but instead, to pause, assess and plan a smart next move.

Bias for Action

Financial Planning Education: Preventing Losses When Markets Get Scary

Solid financial planning education means planning for down financial markets and staying on track. Brain science reveals the moments when we’re most vulnerable to rash financial planning decisions. Learn how to avoid the “bias for action” that causes so many smart investors to slip up.

Corona Virus Strategy

Best Corona Virus Marketing Strategy – Covid Marketing Strategy Made Simple

Finding the best corona virus marketing strategy is so important right now. A solid corona virus marketing strategy is something that many brands are struggling with in these troubled times. The corona virus has caught many marketing strategy pros flat-footed, asking themselves, how could my covid marketing strategy fall so flat?!

Affluent Marketing

The Emotions that Connect Best with Financial Services Customers

Each of us has our own financial fantasy. For some it’s fast cars, big boats and the opulent life. For others, it’s a dream vacation or a secure retirement. Emotional marketing researcher Graeme Newell tested hundreds of examples of financial services marketing. Which financial dreams were most appealing? Learn what the latest brain research is revealing.

Hero Worship

Best Ways Financial Services Companies can Touch the Hearts of their Customers

Fantasies about the good life are wildly different for every financial service customer. Some dream of the opulent life filled with luxury, while others have more pragmatic goals of a simple but comfortable retirement. Emotional marketing researcher Graeme Newell show you the best tactics for whetting your customer’s desire to save.

First 3 Seconds

The Best Ways to Quickly Grab Customer Attention

The biggest marketing problem today isn’t convincing customers you have a quality product. The biggest problem is getting customer to recognize that your product merely exists. Today’s distraction-inundated world demands your messaging be strategically honed word by word, second by second. Emotional marketing researcher Graeme Newell taps the latest neuroscience testing to reveal the best tactics for grabbing attention and how over-the-top tactics can backfire.

Make People Happy

Simple and Easy Ways to Win your Customers Heart

Creating messaging that cuts through the clutter and touches people emotionally is the magic combo for marketers. The good news is that this elusive duo may be easier to attain than you thought. New neuroscience research is peering inside the brains of customers and showing the specific emotional marketing techniques that grab attention and leave them feeling a warm emotional glow. Emotional marketing researcher Graeme Newell shows you the best ways to make an emotional connection.

Hugging for Financial Services

Best Ways to Get Customers Excited About Products

What are the most powerful emotional drivers in the world of marketing? New neuroscience research is revealing that the most powerful human motivators are the feelings most basic to human survival. Emotional marketing researcher Graeme Newell shows how smart marketers utilize these emotions. You’ll learn the best ways to assure your products connect.


How to Assure Customers Engage with your Marketing

Online content viewers are more distracted than ever. So how can you cut through the clutter and get noticed. Emotional marketing researcher Graeme Newell gives you a second-by-second guide for the best ways to grab customer attention, then how to guide them through your marketing content to a big payoff at the end.

Invesco Story

Simple marketing vs sophisticated marketing – which is more effective?

The most powerful marketing will have a message that dazzles both the intellect and the heart, but which is most important? Powerful new neuroscience research is peering inside the brains of typical customers and showing the best ways to build effective marketing. Emotional marketing researcher Graeme Newell explains how to build your messaging so it appeals on a deep instinctual level.

Action Visuals

Visuals vs Sound – Which Connects Best?

When creating video content, which is more important: the visuals or the sound? Emotional marketing researcher Graeme Newell taps the latest neuroscience to show how your brain connects with online content. Learn the best techniques to score an emotional, memorable impression with your customers.


Best Ways to Assure Your Marketing Gets Remembered

Building marketing content that cuts through clutter is harder than ever, but new neuroscience insights are revealing the specific storytelling techniques that are most successful at emotionally engaging customers. Emotional marketing researcher Graeme Newell shows you the best ways to assure your product features get remembered.


The Delicate Art of Using Fear to Market Your Product

Fear is one of the most powerful human emotions. It is an amazing attention grabber and used strategically, it can entice customers like no other emotion. But new neuroscience research is revealing how poisonous heavy-handed fear tactics can be. Emotional marketing researcher Graeme Newell reveals new research revelations on the best ways to compel without frightening.

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