The hard truth is that our misguided brains are constantly looking for ways to oversimplify the world. “Unit Bias” causes our overworked brains to group things into big general categories ...
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Want to up the accuracy of your decision making? Then it’s important to understand the two very different thinking systems your brain uses to make a choice ...
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Want to get more joy out of your vacation? The key is to move beyond merely creating a fun experience. You must also construct a memorable one ...
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Fascinating new financial literacy research is revealing how male overconfidence tends to set women up for failure in the world of money ...
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The Decoy Effect is a cognitive bias that lures us into buying more than we need. By introducing an additional BAD choice, the less expensive choice seems MEAGER, and the ...
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It’s a time when our brain consistently makes BAD choices. Researchers tell us that our tired little cranium tends to seriously misstep whenever we envision LARGE things. All of us ...
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New research is revealing the disturbing fact that a lot of work savings plans are sucker bets. A surprising number of employers choose investments that put money in THEIR pocket, ...
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The news is not good. New research is revealing that our memories of important past events are less reliable than we ever imagined. Watch this short video to learn why ...
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Just how good are we at guessing the motivations of others? New brain research has the answer...and it ain’t pretty ...
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It’s a business mistake that plays out over and over again. Risk Aversion gets us distracted ...
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