How Risk Aversion Lures us to Misjudge Competitors
It’s a business mistake that plays out over and over again. Risk Aversion gets us distracted ...
What is the Ambiguity Effect? Understanding how Ambiguity Bias affects our risk tolerance.
Unfortunately, our brain craves certainty. It desperately seeks out the sure-fire win, even if it means we win less often. We choose the low-return investment because it has a guaranteed ...
How Understanding the Locus of Control Can Help Teams Work Together Better
Why do people on teams tend to fight so much? Part of the reason is a curious psychological effect called the “Locus of Control.” This is a measurement of our ...
How the Cognitive Bias of “Anchoring” Lures Us Into Paying Too Much
Want to spend less and still get the best bargain? In this short video you’ll learn how our brain can be easily fooled when it’s comparing prices ...
New research on who really controls the family finances
Who controls the purse strings in a typical family? New research shows that women have made substantial gains in the past decade, but there’s still one important home money task ...
Staying positive is important, but a lot of us are oblivious to the very real downside of obsessive enthusiasm - optimism bias ...
How does our brain determine a fair price? In this short video you’ll learn how our misguided brain can be easily fooled when we’re comparing prices. See how the “anchoring ...
What is the Novelty Effect? Understanding Cognitive Biases
What is the novelty effect? It’s a cognitive bias that keeps our overworked brain from getting overloaded by too much data ...
Investing Decisions – How to Figure Out the Exact Amount of Money You’ll Need to Retire Comfortably
It’s one of the scariest numbers in our financial lives - the precise amount of money we will need to retire comfortably. Most of us have no idea what this ...
The simple brain hack for spending less & enjoying more
Most of the clothes hanging in our closets are powerful evidence of just how horribly flawed our shopping impulses can be. Our brain was on fire with anticipation when we ...
