Graeme Newell

Why Your Stubborn Brain Refuses to Give up on a Poor Choice

Why Your Stubborn Brain Refuses to Give up on a Poor Choice

When’s the best time to make an important choice? Brain research tells us there are two specific situations to avoid: after a big win, or after a big loss. Experiencing ...
Understanding Behavioral Finance Biases: How to Make Money Conversations Less Threatening

Understanding Behavioral Finance Biases: How to Make Money Conversations Less Threatening

Talking about frightening topics like insurance and estate planning triggers our fight or flight response. Learn brain science tactics for discussing threatening topics without scaring people off ...
Why Your Brain Often Slips Up When Making Big Decisions - Understanding Finance Psychology

Why Your Brain Often Slips Up When Making Big Decisions – Understanding Finance Psychology

Most of our decision making is done with our subconscious brain. Learn how our brain can slip up and make an impetuous choice without us ever realizing it ...
The #1 Reason Your Brain Makes Bad Money Choices - Finance Psychology

The #1 Reason Your Brain Makes Bad Money Choices – Finance Psychology

Learn how to recognize and shut down a foolish money choice before it happens ...
How to Use Finance Psychology to Make More Accurate Predictions About Your Future

How to Use Finance Psychology to Make More Accurate Predictions About Your Future

The future isn’t something we passively predict. It’s something we actively build. Learn why our brain is so bad at predicting the future choices we’ll make ...
How to use Finance Psychology to be More Persuasive

How to use Finance Psychology to be More Persuasive

Persuasion is where facts and charm meet to form a powerful story. Learn a handy tip for being more persuasive everyday ...
Fear or Praise? What’s the Right Mix for Optimal Motivation

Fear or Praise? What’s the Right Mix for Optimal Motivation

What’s the better motivator? The carrot or the stick? Learn how to be more persuasive by skillfully using both fear and praise ...
How Fear Effects Our Decision Making Abilities

How Fear Effects Our Decision Making Abilities

When we’re afraid, our brain doesn’t act rationally – it acts instinctually. Learn how fearful times affect our ability to make a good choice ...
Why Our Brain Is So Bad At Making Money Decisions

Why Our Brain Is So Bad At Making Money Decisions

Why are decisions about money so difficult? Learn the ways your brain is most likely to slip up when making financial choices ...
The Smartest Way to Learn How to Invest 

The Smartest Way to Learn How to Invest 

Want to pick more winning investments? New brain science research reveals the most effective ways to learn about the world of money ...