Graeme Newell

How Your Brain Makes Money Decisions

How Your Brain Makes Money Decisions

How do human beings make decisions? We gather the facts, then make our choice, right? Think again ...
The Purchases that Make Us Most Happy

The Purchases that Make Us Most Happy

New brain science research is revealing the specific purchases that give us the most pleasure for the buck. Learn the things you’ll want to put on your shopping list to ...
3 Tactics for Avoiding Stereotyping

3 Tactics for Avoiding Stereotyping

We fight it, but our brain is a non-stop stereotyping machine. Learn how a tricky cognitive bias called the “representativeness heuristic” lures us to make impetuous decisions ...
Why We Misjudge Our Chance of Winning

Why We Misjudge Our Chance of Winning

Learn how a wily cognitive bias called “category size bias” causes us to misjudge our chances of success ...
4 Brain Hacks to Improve Your Odds of Success

4 Brain Hacks to Improve Your Odds of Success

New brain research reveals pretty much all of us are terrible planners. But there’s hope. Learn four smart ways to shut down a cognitive bias called “the planning fallacy” ...
The 3 Emotions that Motivate us to Save for the Future

The 3 Emotions that Motivate us to Save for the Future

How can we motivate ourselves to save more? Neuroscience research is revealing the three emotions that are most effective at getting us to save for the future ...
The Brain Bias that Causes Us to Trust the Wrong People

The Brain Bias that Causes Us to Trust the Wrong People

Why are we so quick to trust some people we hardly know? Part of the problem is a crafty cognitive bias called the “halo effect.” ...
The Biggest Money Losing Mistake

The Biggest Money Losing Mistake

New brain science insights are revealing the strange and freaky ways our very flawed human brain makes money decisions. Click on the link in the description to learn the #1 ...
Four Brain Science Insights to Help Groups Make Smarter Decisions

Four Brain Science Insights to Help Groups Make Smarter Decisions

Why do large groups tend to make such terrible decisions? Learn four tactics to help groups make smarter choices ...
The Most Important Thing Missing from Most Retirement Plans

The Most Important Thing Missing from Most Retirement Plans

New research on the biggest mistakes most of us make when saving for retirement ...