Graeme Newell

Which Purchases Make Our Brain Most Happy?

Which Purchases Make Our Brain Most Happy?

Why do so many expensive purchases end up disappointing us? New brain science is revealing the types of purchases that give us the most long-term happiness ...
Use Brain Science to Make Saving Easier

Use Brain Science to Make Saving Easier

Learn how to use the cognitive bias called “temporal discounting” to save more…painlessly ...
What IKEA Can Teach You About Investing

What IKEA Can Teach You About Investing

Learn about the cognitive bias that’s the secret to IKEA’s huge success ...
When Are We Most Vulnerable to Bad Money Choices?

When Are We Most Vulnerable to Bad Money Choices?

Why do we make so many bad choices? Human evolution didn’t optimize our brain to solve modern problems, it optimized for basic survival. Learn the specific situations when your caveman ...
What are the Smartest Things to Buy?

What are the Smartest Things to Buy?

Which purchases give us the maximum happiness for the buck? Click the video link to watch the video. You’ll learn about the specific purchases researchers say bring us the most ...
Financial Planning Education: Preventing Losses When Markets Get Scary

Financial Planning Education: Preventing Losses When Markets Get Scary

Solid financial planning education means planning for down financial markets and staying on track. Brain science reveals the moments when we’re most vulnerable to rash financial planning decisions. Learn how ...