What is the novelty effect? It’s a cognitive bias that keeps our overworked brain from getting overloaded by too much data.

When our computer receives too much data to process, it can crash, But this isn’t an option for our human brain computer. If our brain crashes, ever once, we die. Luckily our brain has worked out an ingenious strategy to prevent overload. It simply makes unwanted input automatically DISAPPEAR.

Watch this short video to play a fun game. You’ll see how our subconscious brain is constantly eliminating unimportant things…all without us ever realizing it’s happening.