Graeme Newell

What is Unit Bias?

Unit Bias a cognitive bias that causes our misguided brains to constantly oversimplify the world. It causes our overworked brains to group things into big general categories and to ignore the subtle differences.

It causes us to badly blunder when we plan and predict:

-We miss deadlines because we badly underestimate the work required.
-We overindulge because we misjudge the amount of food we’ll eat.
-We don’t make progress because we never define the steps for success.

But there is some good news. We can all overcome Unit Bias. Watch this short video to learn a simple brain hack that can help you become a more realistic planner and predictor.