Graeme Newell

What’s the Difference Between a Brand and a Product?

What is a brand? So many companies struggle with this simple question. A brand is, in short, a feeling. A brand is something that transcends the product and the features, and drives a message home where it sticks – the heart.

In this video emotional marketing guru Graeme Newell lays out how some of the best brands in the world have harnessed the power of emotional marketing to create brands that stick with you for a lifetime.

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