Graeme Newell

why the dove campaign for real beauty Is so hard to sustain

https://vimeo.com/213355854

Dove’s “Campaign for Real Beauty” isn’t just an ad campaign. Dove taps into an avalanche of self-criticism and heartache that every woman experiences when she looks in the mirror. The campaign is raw girl power. Get your pitchforks and torches and let’s reek vengeance on the beauty industry sadists corrupting our daughters.

The Campaign for Real Beauty Dove created had a powerful effect. The Dove Real Beauty Campaign was one of the most talked about of the decade, but why was it such a hit? Is the real beauty Dove talks about something that shows up consistently in their advertising ads? In this 3-minute emotional marketing lesson, branding and marketing expert Graeme Newell reveals the emotional advertising strategy behind the Dove Campaign for Beauty advertising ads.

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